What we are paying attention to.
Before PUR made anything, we spent time studying the material conversation around plastic, performance, contamination, and better manufacturing.
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A chemist making leather from mushrooms. Stella McCartney and Adidas are already using it. This is where materials are going.
What if we could grow clothes from microbes instead of making them from oil? Suzanne Lee on why biofabrication changes everything.
Two minutes. Animated. 60% of all clothing is made from plastic. Every wash sends microfibers into the water. Worth knowing.
Textile dyeing is one of the most water-intensive industrial processes on earth. Natsai Audrey Chieza is replacing chemical dyes with living bacteria.
The documentary that started the conversation. Where your clothes come from, what they cost, and who pays the price.